After sending a campaign, you will be able to track easily its performance in your back-office.

• Tracking a campaign performance
• Following up sent messages of a campaign

Tracking a campaign performance

To track a campaign's performance, you may go to the Customers menu > Campaigns and enter the desired campaign by clicking on its name.


DELIVRABILITY

• SENT : total number of sent emails
• DELIVERED : total number of delivered emails
• REJECTED : total number of rejected emails (includes: soft-bounced, hard-bounced, rejected)

PERFORMANCE

• OPENS : total number of of opened emails
• UNIQUE CLICKS : total number of unique clicks (1 click = 1 recipient)
• LAST OPENED : last opened date from a message of this campaign

Following up sent messages from a campaign

The messages page allows you to check whether they have been received by buyers or not, and then to have an overview of their status and the number of clicks received. The messages sent can be filtered by campaign and country. You can also filter them by retailer name, buyer name, buyer email. To access it:

1. Navigate to the menu Customers > Campaigns
   
   
2. Click on View sent messages button on the top right
   
   
3. Filter by Campaign and click on the invitation message to track the details of the relevant one. In the Events section, you can track the date, local time and location of the recipient's activities after the invitation has been opened.

The message' status:

• Processing: the invitation is being prepared to be sent
  
  
• Sent: the invitation is sent to the mailbox of the buyer
  
  
• Opened: the buyer has opened the message. If the buyer clicks on the message, you will see a number of clicks
  
  
• Soft-bounced: indicates temporary delivery problem (the recipient's inbox is either full or there is a problem with the recipient's mail server or the email is too large or the recipient kept the previous mails sent registered as spams
  
  
• Hard-bounced: indicate a final routing problem. The e-mail address does not exist or is incorrect. Please contact the buyer to request the right email address
  
  
• Rejected: the recipient's email server received the email and the server refused to deliver it. The domain could be wrong.