The fashion wholesale business
Fashion industry actors
Fashion is a broad term covering the ready-to-wear and accessories activities, in which two market sides are basically involved. On supply side, brands are designing fashion items that they will sometimes produce themselves and most of the time have contractors produce for them. On demand side, retailers such as independent multi-label stores or department stores sell these fashion items to consumers. In between supply and demand, distributors buy items to brands and sell them to retailers for a whole territory.
Selling to consumers is called retail. Selling to retailers and distributors is called wholesale.
Brands can either sell retail to consumers via their own retail stores and/or wholesale to retailers and distributors. When selling wholesale to retailers, they can sell with their own sales staff and they can also have showroom agencies represent them in some or all territories.
B2B software ecosystems for fashion
The fashion logistic chain roughly follows a seasonal cycle: design phase (material sourcing, collection plan...) > wholesale phase (B2B sales, shows...) > production > distribution > retail phase.
While some ERP may offer software components for most of the logistic chain parts, they often are hard to use and lack collaborative features. As an alternative, an quickly growing number of cloud-based platforms offer intuitive and efficient solutions for specific parts of the chain, from inventory to financials and accounting. Le New Black is part of this growing market, offering a wholesale management platform to fashion brands.
Le New Black platform
Le New Black data